Wipes in Peru
Baby wipes maintains strong volume growth not only because Peruvian parents are increasingly using them for every diaper change, but because they are being used for many other purposes. Consumption of baby wipes is increasing even in households where no baby is present, because baby wipes represent the cheapest option for quick and easy cleaning. There have been some attempts to develop cleaning wipes, but these products come at a higher price, which acts as an entrance barrier. Baby wipes have...
Euromonitor International's Wipes in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- WIPES IN PERU
- Euromonitor International
- March 2018
- LIST OF CONTENTS AND TABLES
- Increasing Consumption of Baby Wipes Fuelled by Alternative Uses of the Product
- High Discounts and Heavy Promotions Impact Unit Prices
- Development of Complete Feminine Care and Protection Portfolio Supports Growth of Intimate Wipes
- Competitive Landscape
- Huggies Consolidates Position As Category Leader
- Non-traditional Wipes Brands Expand Presence
- Renovation A Common Resource To Re-enchant the Consumer in 2017
- Category Data
- Table 1 Retail Sales of Wipes by Category: Value 2012-2017
- Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
- Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
- Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
- Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
- Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Executive Summary
- Retail Tissue Remains Most Important Category in Peru
- Heavy Price Competition Impacts Retail Tissue and Hygiene Value Sales in 2017
- Two Companies Dominate Tissue and Hygiene in Peru in 2017
- Traditional Grocery Retailers Remain Most Relevant for Tissue and Hygiene in Peru
- Tissue and Hygiene Expected To See Moderate Growth Over Forecast Period
- Market Indicators
- Table 7 Birth Rates 2012-2017
- Table 8 Infant Population 2012-2017
- Table 9 Female Population by Age 2012-2017
- Table 10 Total Population by Age 2012-2017
- Table 11 Households 2012-2017
- Table 12 Forecast Infant Population 2017-2022
- Table 13 Forecast Female Population by Age 2017-2022
- Table 14 Forecast Total Population by Age 2017-2022
- Table 15 Forecast Households 2017-2022
- Market Data
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2016
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Summary 1 Research Sources