Wipes in Macedonia
In 2017, wipes maintained low growth as the category continued to benefit from the growing convenience trend, which is increasingly affecting local sales. Nonetheless, as a growing number of local consumers economised due to limited disposable incomes and persistently low purchasing power, wipes did not manage to achieve more significant growth. Wipes are increasingly used for maintaining personal and household hygiene. Over the review period, quality of life continued to improve despite economi...
Euromonitor International's Wipes in Macedonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- WIPES IN MACEDONIA
- Euromonitor International
- April 2018
- LIST OF CONTENTS AND TABLES
- Convenience Trend Aids Growth of Wipes But Consumers Economise
- Personal Wipes Achieves Modest Growth Due To Underperformance of Baby Wipes
- General Purpose Wipes Achieves Fastest Growth, While Home Care Wipes Lack Diversity
- Competitive Landscape
- Mega Disposables Leads Wipes Due To Strong Portfolio
- International Players Dominate Wipes in Macedonia
- Private Label Presence Within Wipes Is Minimal But Growing
- Category Data
- Table 1 Retail Sales of Wipes by Category: Value 2012-2017
- Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
- Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
- Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
- Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
- Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
- Executive Summary
- Moderate Growth of Tissue and Hygiene As Political Crisis Settles Down
- Retail Hygiene Resumes Growth While Retail Tissue Marginally Slows
- International Companies Overwhelmingly Dominate Retail Tissue and Hygiene
- Modern Grocery Retailers Is Main Distribution Channel for Retail Tissue and Hygiene
- Retail Hygiene To Outperform Retail Tissue Which Is Set To Slow Down Due To Maturity
- Market Indicators
- Table 7 Birth Rates 2012-2017
- Table 8 Infant Population 2012-2017
- Table 9 Female Population by Age 2012-2017
- Table 10 Total Population by Age 2012-2017
- Table 11 Households 2012-2017
- Table 12 Forecast Infant Population 2017-2022
- Table 13 Forecast Female Population by Age 2017-2022
- Table 14 Forecast Total Population by Age 2017-2022
- Table 15 Forecast Households 2017-2022
- Market Data
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
- Summary 1 Research Sources