Market Research Logo

Wipes in Kazakhstan

Wipes in Kazakhstan

Consumers in Kazakhstan showed growing interest in more specialised wipes products designed for different purposes in 2017. This trend, which was supported by favourable economic conditions and improvements in hygiene standards, benefited categories such as intimate wipes and facial cleansing wipes. Moist toilet wipes also emerged in the country over 2016-2017, but remained a niche category. It is expected that demand for specialised or task-specific wipes products will continue to increase over...

Euromonitor International's Wipes in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WIPES IN KAZAKHSTAN
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Demand for Specialised Wipes Products Increases
Products With A natural Positioning Gain Popularity
Baby Wipes Benefits From Rising Health-consciousness Among Parents
Competitive Landscape
Dominance of Imported Brands Discourages Local Wipes Production
Economy and Mid-priced Brands Set To Remain the Most Popular
Lack of Marketing Activities Hinders Demand for Wipes
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Executive Summary
Favourable Economic Conditions Support Positive Performance of Tissue and Hygiene
Consumers Continue To Prefer Economy and Mid-priced Products
Competition Between International and Domestic Manufacturers Remains Intense
Modern Channels Gain Ground at the Expense of Traditional Grocery Retailers
Outlook for Tissue and Hygiene in Kazakhstan Remains Positive
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report