Wipes remained one of the least developed hygiene categories in Iran due to the low level of awareness and limited penetration of its different types inside the retail environment. In fact, the only known types of wipes for the majority of consumers are baby wipes and facial cleansing wipes (which are used for removing make-up) and other types do not have a strong consumer base. The bulk of consumers still prefer to use simple washable cloth or cotton instead of modern wipes.
Euromonitor International's Wipes in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Wipes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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