Wipes are expensive products that currently cater only to upper-income consumers in Guatemala. The wipes category that has been able to achieve the highest penetration among Guatemala’s middle class consumers is baby wipes and this is because parents are always looking for the best possible products for their babies. All other categories are not considered to be necessary products and this, combined with the high unit prices of wipes, mean that many people continue to use substitute products suc...
Euromonitor International's Wipes in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Wipes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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