Wipes registered 1% current value growth in 2016, a performance which was in line with the 1% current value growth recorded in the category during 2015. Generally high levels of disposable income mean that German consumers are often willing to spend more on retail hygiene products as they value the convenience provided by products such as wipes in everyday life. In addition, 2016 saw especially a positive development in facial cleansing wipes and moist toilet wipes.
Euromonitor International's Wipes in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Wipes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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