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Wipes in Estonia

Wipes in Estonia

At the end of the review period, wipes remained a category still at a relatively early stage of development, with home care wipes and floor cleaning systems still a very small category. Indeed, personal wipes continue to account for the vast majority of overall wipes sales, with baby wipes dominant in sales of personal wipes. However, the range of wipes that are used regularly in Estonian homes continues to expand, with consumers increasingly using various different types of wipes for specific p...

Euromonitor International's Wipes in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WIPES IN ESTONIA
Euromonitor International
March 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Baby Wipes Set To Remain Dominant Despite the Proliferation of Wipes Types
Slow and Steady Population Decline Likely To Suppress the Growth Potential of Wipes
the Launch of the Vileda Brand Likely To Support Stronger Interest in Home Care Wipes
Competitive Landscape
Procter & Gamble Assumes Leadership of Baby Wipes, Usurping Johnson & Johnson
Arrival of the Vileda Brand Brings Floor Cleaning Systems To the Attention of Consumers
Advertising Campaigns Remain Rare in Wipes
Category Data
Table 1 Retail Sales of Wipes by Category: Value 2012-2017
Table 2 Retail Sales of Wipes by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Retail Wipes: % Value 2013-2017
Table 4 LBN Brand Shares of Retail Wipes: % Value 2014-2017
Table 5 Forecast Retail Sales of Wipes by Category: Value 2017-2022
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2017-2022
Executive Summary
Tissue and Hygiene Continues To Expand As Rising Consumer Spending Boosts Sales
Tissue and Hygiene Goes Upmarket As Consumers Become More Sophisticated
Tissue and Hygiene Sales Remain Dominated by Major International Players
Supermarkets and Hypermarkets Continue To Account for the Bulk of Sales
Positive Growth Projections Based on Rising Incomes and Changing Consumer Habits
Market Indicators
Table 7 Birth Rates 2012-2017
Table 8 Infant Population 2012-2017
Table 9 Female Population by Age 2012-2017
Table 10 Total Population by Age 2012-2017
Table 11 Households 2012-2017
Table 12 Forecast Infant Population 2017-2022
Table 13 Forecast Female Population by Age 2017-2022
Table 14 Forecast Total Population by Age 2017-2022
Table 15 Forecast Households 2017-2022
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2013-2017
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2014-2017
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2012-2017
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2012-2017
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2017-2022
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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