Wipes in Denmark

Wipes in Denmark

Health and hygiene awareness in Denmark was on the rise even before the onset of COVID-19. This was cited as a driver of growth of the fast-growing intimate wash category by Essity. This is inclusive of intimate wipes. Consumers were also demonstrating a growing propensity to avoid products perceived to contain harmful chemicals. This represented an opportunity for “free-from” products, stimulating the development of products free-from allergens, dyes, and fragrances. Wipes were also increasingl...

Euromonitor International's Wipes in Denmark report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.

Product coverage: Plucker.Process.Domain.Entities.ProductEntity, Plucker.Process.Domain.Entities.ProductEntity.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Wipes in Denmark
Euromonitor International
June 2020
List OF CONTENTS AND TABLES
HEADLINES
PRE-COVID-19 PERFORMANCE
Growing awareness of health and hygiene issues boosts demand for wipes
Essity sees share surge following Libresse launch in intimate wipes
Private label strong in baby wipes due to lack of differentiation and convenient availability in grocery outlets
2020 AND BEYOND
COVID-19 impact
Affected products within wipes
Recovery and opportunities
CATEGORY DATA
Table 1 Retail Sales of Wipes by Category: Value 2014-2019
Table 2 Retail Sales of Wipes by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of Retail Wipes: % Value 2015-2019
Table 4 LBN Brand Shares of Retail Wipes: % Value 2016-2019
Table 5 Forecast Retail Sales of Wipes by Category: Value 2019-2024
Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tissue and hygiene
COVID-19 country impact
Digital platforms become increasingly important for both marketing and sales, offering convenience and price advantages
Lack of differentiation underpins strength of private label, improvements to fit and effectiveness boost branded performance elsewhere
Some return to focus on added-value innovations expected, but COVID-19 impact set to remain evident for foreseeable future
CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
MARKET INDICATORS
Table 7 Birth Rates 2014-2019
Table 8 Infant Population 2014-2019
Table 9 Female Population by Age 2014-2019
Table 10 Total Population by Age 2014-2019
Table 11 Households 2014-2019
Table 12 Forecast Infant Population 2019-2024
Table 13 Forecast Female Population by Age 2019-2024
Table 14 Forecast Total Population by Age 2019-2024
Table 15 Forecast Households 2019-2024
MARKET DATA
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources

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