Wipes in Brazil
Personal wipes continued to register growth in 2019, with sales driven by these products’ convenience and practicality. Baby wipes continued to account for the majority of the category’s sales thanks to these products’ much longer presence in the marketplace when compared with more recent offerings, such as general-purpose and intimate wipes. Within baby wipes, the emergence of local brands and private label ranges, for example from Carrefour, has played a key role in providing more affordable p...
Euromonitor International's Wipes in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Retail Hygiene.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wipes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Wipes in Brazil
- Euromonitor International
- June 2020
- List OF CONTENTS AND TABLES
- HEADLINES
- PRE-COVID-19 PERFORMANCE
- Personal wipes benefiting from increasing penetration
- Moist toilet wipes finding appeal among consumers with stronger purchasing power
- Kimberly-Clark maintains its leading position thanks to a strong product portfolio
- 2020 AND BEYOND
- COVID-19 impact
- Affected products within wipes
- Recovery and opportunities
- CATEGORY DATA
- Table 1 Retail Sales of Wipes by Category: Value 2014-2019
- Table 2 Retail Sales of Wipes by Category: % Value Growth 2014-2019
- Table 3 NBO Company Shares of Retail Wipes: % Value 2015-2019
- Table 4 LBN Brand Shares of Retail Wipes: % Value 2016-2019
- Table 5 Forecast Retail Sales of Wipes by Category: Value 2019-2024
- Table 6 Forecast Retail Sales of Wipes by Category: % Value Growth 2019-2024
- EXECUTIVE SUMMARY
- COVID-19 impact on tissue and hygiene
- COVID-19 country impact
- Convenience and price shaping consumer preferences at the end of the review period
- Further concentration expected in the competitive environment
- Tissue and hygiene expected to record positive growth over the forecast period
- CHART 1 Tissue and Hygiene Value Sales Growth Scenarios: 2017-2024
- CHART 2 Tissue and Hygiene Impact of Soft Drivers on Value Sales: 2016-2024
- MARKET INDICATORS
- Table 7 Birth Rates 2014-2019
- Table 8 Infant Population 2014-2019
- Table 9 Female Population by Age 2014-2019
- Table 10 Total Population by Age 2014-2019
- Table 11 Households 2014-2019
- Table 12 Forecast Infant Population 2019-2024
- Table 13 Forecast Female Population by Age 2019-2024
- Table 14 Forecast Total Population by Age 2019-2024
- Table 15 Forecast Households 2019-2024
- MARKET DATA
- Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2014-2019
- Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2014-2019
- Table 18 NBO Company Shares of Retail Tissue and Hygiene: % Value 2015-2019
- Table 19 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2016-2019
- Table 20 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2014-2019
- Table 21 Distribution of Retail Tissue and Hygiene by Format: % Value 2014-2019
- Table 22 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2019
- Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2019-2024
- Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2019-2024
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources