The performance of wipes was highly polarised in 2016. On the one hand, home care wipes and floor cleaning systems registered a negative performance, undermined by consumer trends which favoured different formats, predominantly sprays. On the other hand, personal wipes, amid a slight recovery in terms of consumer disposable incomes and strong innovation in moist toilet wipes, posted healthy retail volume and current value growth.
Euromonitor International's Wipes in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.
Product coverage: Home Care Wipes and Floor Cleaning Systems, Personal Wipes.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Wipes market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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