Winix Inc in Consumer Appliances (South Korea)
Winix Inc is a specialist company within air treatment products but it concentrated on dehumidifiers in the domestic market. After two consecutive years of stagnant performance of dehumidifiers, the company plans to expand its market base for air purifiers in South Korea. Winix introduced its premium product of air purifier in mid-2015 for domestic consumers, which is a model that is marketed in China.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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