Wine in Western Europe
Still facing the spectre of lingering maturity and a multitude of macro-economic downside risks on the horizon, wine is Western Europe is only witnessing a belated bounce back in core producing nations turning inwards and re-embracing traditional drinking patters. But as brand equity is still lacking, top line growth remains anaemic and the de facto European hub that is the UK is about to face the inevitable brexit disruption , what are the category’s future prospects?
Euromonitor International's Wine in Western Europe global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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