The growth of wine in 2015 was healthy, boosted by the high availability of the products on- and off-trade, but also the premiumisation trend among Peruvians, which is leading to more refined and sophisticated consumption. The wine portfolio is composed of local and imported brands, with local wines leading the most important category, still light grape wine, which accounts for 96% of total volume, with volume growth in 2015 of 8%.
Euromonitor International's Wine in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Wine market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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