Wine in Morocco
In terms of sales volume, wine is the second most consumed alcoholic drink in Morocco after beer. This category recorded positive growth in 2017 due to the shift of the holy months of Chaabane and Ramadan (Hijri Calendar) outside the summer season, which allowed 20 more days of sales in the month of July. The summer season is a period of high demand for wine products in Morocco, when most companies generate about 70% of their annual turnover.
Euromonitor International's Wine in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- WINE IN MOROCCO
- Euromonitor International
- June 2018
- LIST OF CONTENTS AND TABLES
- Headlines
- Prospects
- Good Weather and A Summer Season That Fell Outside of the Religious Holiday Promote Wine Growth
- Retail Volume Sales Still Increasing Over On-trade Channels
- Other Sparkling Wine Is the Most Dynamic Category in 2017
- Competitive Landscape
- Les Celliers De Meknes Remains the Leader in 2017
- Domestic Wine Products Lead
- Category Data
- Table 1 Sales of Wine by Category: Total Volume 2012-2017
- Table 2 Sales of Wine by Category: Total Value 2012-2017
- Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
- Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
- Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
- Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
- Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
- Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
- Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
- Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
- Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
- Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
- Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
- Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
- Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
- Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
- Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
- Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
- Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
- Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
- Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
- Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
- Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
- Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
- Table 25 Forecast Sales of Wine by Category: Total Volume 2017-2022
- Table 26 Forecast Sales of Wine by Category: Total Value 2017-2022
- Table 27 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 28 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
- Executive Summary
- Alcoholic Drinks Records A Weak Performance in 2017
- Saturation and Health Awareness Impact Beer Sales
- Groupe Des Brasseries Du Maroc SA Remains the Leader in 2017
- Total Alcoholic Drinks Volume Sales Remain Concentrated in Off-trade Channels
- Total Volume Sales Are Expected To Decline Over the Forecast Period
- Market Background
- Legislation
- Taxation and Duty Levies
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
- Operating Environment
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Key New Product Launches
- Summary 2 Key New Product Developments 2017
- Market Indicators
- Table 29 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
- Market Data
- Table 30 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
- Table 31 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
- Table 32 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
- Table 33 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
- Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
- Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
- Table 36 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
- Table 37 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
- Table 38 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
- Table 39 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
- Table 40 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
- Table 41 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 42 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 43 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 44 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Definitions
- Sources
- Summary 3 Research Sources
Research Assistance
Learn how to effectively navigate the market research process to help guide your organization on the journey to success.
Download eBook