Wine in Malaysia

WINE IN MALAYSIA

Euromonitor International

June 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

Table 1 Sales of Wine by Category: Total Volume 2010-2015

Table 2 Sales of Wine by Category: Total Value 2010-2015

Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015

Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015

Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015

Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015

Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015

Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015

Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015

Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015

Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015

Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015

Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015

Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015

Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015

Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015

Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015

Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015

Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015

Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015

Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015

Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015

Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015

Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015

Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015

Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015

Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015

Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015

Table 31 Production, Imports and Exports of Wine: Total Volume 2009-2014

Table 32 Imports of Wine by Country of Origin: Total Volume 2009-2014

Table 33 Imports of Wine by Country of Origin: Total Value 2009-2014

Table 34 Exports of Wine by Country of Destination: Total Volume 2009-2014

Table 35 Exports of Wine by Country of Destination: Total Value 2009-2014

Table 36 Forecast Sales of Wine by Category: Total Volume 2015-2020

Table 37 Forecast Sales of Wine by Category: Total Value 2015-2020

Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020

Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020

Caldbeck Macgregor (m) Sdn Bhd in Alcoholic Drinks (malaysia)

Strategic Direction

Key Facts

Summary 1 Caldbeck Macgregor (M) Sdn Bhd: Key Facts

Competitive Positioning

Summary 2 Caldbeck Macgregor (M) Sdn Bhd: Competitive Position 2015

Executive Summary

Alcoholic Drinks Slows Down in 2015

Emerging Middle Class Drives Growth in Alcoholic Drinks

Multinationals Hold the Majority Volume Share

Consumption Shifts From On-trade To Off-trade Channels

Alcoholic Drinks To Maintain Momentum Over the Forecast Period

Key Trends and Developments

Premiumisation in Alcoholic Drinks

Legal Drinking Age Increase From 18 To 21

Large Increase in Unit Price Plagues Consumers

Key New Product Launches

Summary 3 Key New Product Developments 2015

Market Background

Legislation

Table 40 Number of On-trade Establishments by Type 2010-2015

Taxation and Duty Levies

Table 41 Taxation and Duty Levies on Alcoholic Drinks 2015

Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015

Table 43 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015

Table 44 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015

Table 45 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015

Table 46 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015

Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015

Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015

Operating Environment

Contraband/parallel Trade

Duty Free

Cross-border/private Imports

Market Indicators

Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015

Market Data

Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015

Table 51 Sales of Alcoholic Drinks by Category: Total Value 2010-2015

Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015

Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015

Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015

Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015

Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015

Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015

Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015

Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015

Table 60 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015

Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020

Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020

Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020

Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020

Definitions

Sources

Summary 4 Research Sources

Wine in Malaysia

Malaysia’s growing middle class is the driving force behind wine. As Malays become increasingly affluent, they are beginning to adopt Western trends such as drinking wine. Due to its perceived health benefits and its association with sophisticated taste, new drinkers are also inclined to embrace the trend. These consumers want easy-to-drink, straightforward wines that are not too expensive.

Euromonitor International's Wine in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Wine market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.