Wine in Malaysia
Malaysia’s growing middle class is the driving force behind wine. As Malays become increasingly affluent, they are beginning to adopt Western trends such as drinking wine. Due to its perceived health benefits and its association with sophisticated taste, new drinkers are also inclined to embrace the trend. These consumers want easy-to-drink, straightforward wines that are not too expensive.
Euromonitor International's Wine in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Wine market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- WINE IN MALAYSIA
- Euromonitor International
- June 2016
- LIST OF CONTENTS AND TABLES
- Headlines
- Trends
- Production, Imports and Exports
- Competitive Landscape
- Prospects
- Category Data
- Table 1 Sales of Wine by Category: Total Volume 2010-2015
- Table 2 Sales of Wine by Category: Total Value 2010-2015
- Table 3 Sales of Wine by Category: % Total Volume Growth 2010-2015
- Table 4 Sales of Wine by Category: % Total Value Growth 2010-2015
- Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2010-2015
- Table 6 Sales of Wine by Off-trade vs On-trade: Value 2010-2015
- Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2010-2015
- Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2010-2015
- Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 10 Sales of Still White Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 11 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2010-2015
- Table 13 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2010-2015
- Table 14 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2010-2015
- Table 15 Sales of Still Rosé Wine by Grape/Varietal Type: % Total Volume 2010-2015
- Table 16 GBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
- Table 17 NBO Company Shares of Still Light Grape Wine: % Total Volume 2011-2015
- Table 18 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2012-2015
- Table 19 GBO Company Shares of Champagne: % Total Volume 2011-2015
- Table 20 NBO Company Shares of Champagne: % Total Volume 2011-2015
- Table 21 LBN Brand Shares of Champagne: % Total Volume 2012-2015
- Table 22 GBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
- Table 23 NBO Company Shares of Other Sparkling Wine: % Total Volume 2011-2015
- Table 24 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2012-2015
- Table 25 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
- Table 26 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2011-2015
- Table 27 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2012-2015
- Table 28 GBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
- Table 29 NBO Company Shares of Non-grape Wine: % Total Volume 2011-2015
- Table 30 LBN Brand Shares of Non-grape Wine: % Total Volume 2012-2015
- Table 31 Production, Imports and Exports of Wine: Total Volume 2009-2014
- Table 32 Imports of Wine by Country of Origin: Total Volume 2009-2014
- Table 33 Imports of Wine by Country of Origin: Total Value 2009-2014
- Table 34 Exports of Wine by Country of Destination: Total Volume 2009-2014
- Table 35 Exports of Wine by Country of Destination: Total Value 2009-2014
- Table 36 Forecast Sales of Wine by Category: Total Volume 2015-2020
- Table 37 Forecast Sales of Wine by Category: Total Value 2015-2020
- Table 38 Forecast Sales of Wine by Category: % Total Volume Growth 2015-2020
- Table 39 Forecast Sales of Wine by Category: % Total Value Growth 2015-2020
- Caldbeck Macgregor (m) Sdn Bhd in Alcoholic Drinks (malaysia)
- Strategic Direction
- Key Facts
- Summary 1 Caldbeck Macgregor (M) Sdn Bhd: Key Facts
- Competitive Positioning
- Summary 2 Caldbeck Macgregor (M) Sdn Bhd: Competitive Position 2015
- Executive Summary
- Alcoholic Drinks Slows Down in 2015
- Emerging Middle Class Drives Growth in Alcoholic Drinks
- Multinationals Hold the Majority Volume Share
- Consumption Shifts From On-trade To Off-trade Channels
- Alcoholic Drinks To Maintain Momentum Over the Forecast Period
- Key Trends and Developments
- Premiumisation in Alcoholic Drinks
- Legal Drinking Age Increase From 18 To 21
- Large Increase in Unit Price Plagues Consumers
- Key New Product Launches
- Summary 3 Key New Product Developments 2015
- Market Background
- Legislation
- Table 40 Number of On-trade Establishments by Type 2010-2015
- Taxation and Duty Levies
- Table 41 Taxation and Duty Levies on Alcoholic Drinks 2015
- Table 42 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2015
- Table 43 Selling Margin of a Typical Beer Brand in Retail Channel Which Uses Wholesalers 2015
- Table 44 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2015
- Table 45 Selling Margin of a Typical Wine Brand in Retail Channel Which Uses Wholesalers 2015
- Table 46 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2015
- Table 47 Selling Margin of a Typical Spirits Brand in Retail Channel Which Uses Wholesalers 2015
- Table 48 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2015
- Operating Environment
- Contraband/parallel Trade
- Duty Free
- Cross-border/private Imports
- Market Indicators
- Table 49 Retail Consumer Expenditure on Alcoholic Drinks 2010-2015
- Market Data
- Table 50 Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
- Table 51 Sales of Alcoholic Drinks by Category: Total Value 2010-2015
- Table 52 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
- Table 53 Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015
- Table 54 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2015
- Table 55 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2015
- Table 56 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2015
- Table 57 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2015
- Table 58 GBO Company Shares of Alcoholic Drinks: % Total Volume 2011-2015
- Table 59 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2010-2015
- Table 60 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2015
- Table 61 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
- Table 62 Forecast Sales of Alcoholic Drinks by Category: Total Value 2015-2020
- Table 63 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
- Table 64 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
- Definitions
- Sources
- Summary 4 Research Sources