2015 saw positive growth recorded in off-trade volume sales of wine, driven mainly by high levels of promotional activities in the category as well as impressive growth in wine sales via discounters, which emerged early in 2014 and continued throughout 2015, with the channel gaining substantial volume share between 2011 and 2014, with a further one percentage point increase recorded in 2016 as the channel reached a 23% volume share. This growth has been driven mainly by demand among cost-conscio...
Euromonitor International's Wine in Ireland report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Wine market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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