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Wine in Hungary

Wine in Hungary

While the recent economic upturn contributed to generally strengthening spending power, economy wine sales only gradually declined, while the rising demand drove growth of the mid-price and premium segments. However, the average unit price of still light grape wine did not change significantly in 2017 as the frequent discounts dampened the up-trading in quality. Most Hungarian consumers still prefer local, domestic origin wine, with only a smaller segment willing to experiment with imported wine...

Euromonitor International's Wine in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WINE IN HUNGARY
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Demand Rises for Higher Quality Still Light Grape Wine
Year-round Campaigns by Törley Successful in Reducing Seasonality Impact on Sparkling Wine
Premiumisation Drives Growth in High-end Wine Segments
Competitive Landscape
Domestic Producers Dominate Wine, Invest in Expansion of Modern Facilities
Strong Activity by Off-trade Generates Interest and Growth
Private Label Has A Strong, Expanding Influence
Category Data
Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
Executive Summary
Premium Segment Drives Growth in Hungary
Consumers More Open To Experiment; Craft Beer's Popularity Spreads
Promotions and Coordinated Campaigns Prove To Be Effective
Landscape Remains Concentrated, On-trade Performance Boosted by Hot Summer
Economic Growth and Legislative Stability Improves Outlook
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Table 33 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Summary 1 Key New Product Developments 2017
Market Indicators
Table 34 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 35 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 42 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 43 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 44 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 45 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 49 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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