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Wine in Guatemala

Wine in Guatemala

Wine is not a traditional product in Guatemala and the lack of domestic production makes it an imported product. Consumers, in the majority, are present in the urban mid- to upper-income groups with higher disposable incomes who follow international trends occurring in alcoholic drinks and enjoy the sophistication that drinking wine involves. Wine commonly accompanies meals, both at home and in on-trade establishments. On-trade sales are registered stronger growth, and restaurants are expanding...

Euromonitor International's Wine in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WINE IN GUATEMALA
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumer Base of Wine
Off-trade Sales Are Predominant
Marketing Campaigns of Wine
Competitive Landscape
Wine Is Highly Fragmented
Price Segments of Wine Sold in Guatemala
Wine by the Glass
Category Data
Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 10 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
Executive Summary
Positive Growth Registered in 2017
Sophistication Drives Sales
Domestic Company Cervecería Centroamericana SA Leads Alcoholic Drinks
Traditional Grocery Retailers Is Strongest Distribution Channel
Strong Forecast Performance Expected
Market Background
Legislation
Taxation and Duty Levies
Table 13 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Key New Product Launches
Outlook
Summary 1 Key New Product Developments 2017
Market Indicators
Table 14 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 15 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 16 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 17 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 18 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 22 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 23 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 24 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 25 Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2017
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 27 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 29 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources

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