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Wine in Germany

Wine in Germany

In light of the ongoing health and wellness trend, declining on-trade volume sales and the premiumisation trend, total volume sales of wine are expected to stagnate but remain on a high level in terms of per capita consumption and thus perform marginally better compared to the review period. Value sales in contrast are projected to perform marginally worse than over the review period, despite the premiumisation trend. This is linked to the strong presence of private label in wine in Germany and...

Euromonitor International's Wine in Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WINE IN GERMANY
Euromonitor International
June 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Despite Stagnation, Wine's Total Volume Sales Are Going To Remain Stable
Still White Wine Will See Higher Growth Than Rosé and Red Wine
Off-trade Channel Set To Continue To Outperform On-trade in Volume Sales
Competitive Landscape
Competition Between Private Label of Discounters and Supermarkets Increases
Rotkäppchen-mumm Continues To Lead All Branded Players
Wine Manufacturers Will Have To Address Growing Consumer Demand for Variety
Category Data
Table 1 Sales of Wine by Category: Total Volume 2012-2017
Table 2 Sales of Wine by Category: Total Value 2012-2017
Table 3 Sales of Wine by Category: % Total Volume Growth 2012-2017
Table 4 Sales of Wine by Category: % Total Value Growth 2012-2017
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2012-2017
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2012-2017
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2012-2017
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2012-2017
Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2012-2017
Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2012-2017
Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2012-2017
Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2012-2017
Table 13 GBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 14 NBO Company Shares of Still Light Grape Wine: % Total Volume 2013-2017
Table 15 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2014-2017
Table 16 GBO Company Shares of Champagne: % Total Volume 2013-2017
Table 17 NBO Company Shares of Champagne: % Total Volume 2013-2017
Table 18 LBN Brand Shares of Champagne: % Total Volume 2014-2017
Table 19 GBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 20 NBO Company Shares of Other Sparkling Wine: % Total Volume 2013-2017
Table 21 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2014-2017
Table 22 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 23 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2013-2017
Table 24 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2014-2017
Table 25 GBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 26 NBO Company Shares of Non-grape Wine: % Total Volume 2013-2017
Table 27 LBN Brand Shares of Non-grape Wine: % Total Volume 2014-2017
Table 28 Forecast Sales of Wine by Category: Total Volume 2017-2022
Table 29 Forecast Sales of Wine by Category: Total Value 2017-2022
Table 30 Forecast Sales of Wine by Category: % Total Volume Growth 2017-2022
Table 31 Forecast Sales of Wine by Category: % Total Value Growth 2017-2022
Executive Summary
Quality Over Quantity
On-trend Drinks Show Fastest Growth
Beer Brewers Dominate Total Volume Sales of Alcoholic Drinks
Competition Between Supermarkets and Discounters Intensifies
Bright Spots in A Declining Market
Market Background
Legislation
Table 32 Number of On-trade Establishments by Type 2012-2017
Taxation and Duty Levies
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2017
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Key New Product Launches
Outlook
Summary 2 Key New Product Developments 2016-2017
Market Indicators
Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2012-2017
Market Data
Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
Table 35 Sales of Alcoholic Drinks by Category: Total Value 2012-2017
Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017
Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2017
Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2017
Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2017
Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2017
Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2013-2017
Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2012-2017
Table 44 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2017
Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2017-2022
Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
Definitions
Sources
Summary 3 Research Sources

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