Wine in Estonia
As in 2021, “other” fortified wine posted the fastest total volume growth in 2022. This performance can be explained by the lower prices of these types of products, compared with other options in wine categories. Due to the effects of galloping inflation on household budgets and purchasing decisions, more and more consumers looked for lower-priced alternatives, even to their favourite tipples in some cases. “Other” fortified wine fit the bill for some consumers towards the end of the review peri...
Euromonitor International's Wine in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non Alcoholic Wine, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Wine in Estonia
- Euromonitor International
- July 2023
- List Of Contents And Tables
- WINE IN ESTONIA
- KEY DATA FINDINGS
- 2022 DEVELOPMENTS
- Low prices drive volume sales of “other” fortified wine in a highly inflationary climate
- Widening variety boosts awareness and interest in wine
- Still wine suffers from maturity while new consumption occasions boost sparkling wine
- PROSPECTS AND OPPORTUNITIES
- Wine popularisation trend to stimulate strong sales growth
- Increasing awareness and availability to grow the demand for port
- Specialist retailers and e-commerce to increase the pressure on supermarkets and hypermarkets
- CATEGORY DATA
- Table 1 Sales of Wine by Category: Total Volume 2017-2022
- Table 2 Sales of Wine by Category: Total Value 2017-2022
- Table 3 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 4 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 6 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 9 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 10 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
- ALCOHOLIC DRINKS IN ESTONIA
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
- MARKET DATA
- Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 15 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
- DISCLAIMER
- SOURCES
- Summary 2 Research Sources