Wine in Estonia

Wine in Estonia

Growth in off-trade volume sales of wine slowed sharply in 2020 as the economic shock of COVID-19 made Estonians more cautious in their discretionary spending habits. Increased health-consciousness among local consumers also contributed to the slowdown, as did a steep drop in the number of Finns travelling to Estonia to purchase wine in bulk at lower prices. However, with wine having become an increasingly popular accompaniment to meals in the country in recent years, off-trade demand remained r...

Euromonitor International's Wine in Estonia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Wine in Estonia
Euromonitor International
June 2021
List Of Contents And Tables
WINE IN ESTONIA
KEY DATA FINDINGS
2020 IMPACT
Off-trade wine consumption remains buoyant despite pandemic-induced slowdown
COVID-19 causes double-digit decline in on-trade volume sales of wine
Vermouth and non-grape wine post the fastest growth in off-trade volume sales
RECOVERY AND OPPORTUNITIES
Uneven results in 2021 should be followed by solid growth in off- and on-trade sales
Champagne and other sparkling wine set to grow fastest in total volume sales terms
Interest in higher-end, organic and non-alcoholic wines expected to rise
CATEGORY DATA
Table 1 Sales of Wine by Category: Total Volume 2015-2020
Table 2 Sales of Wine by Category: Total Value 2015-2020
Table 3 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 4 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 6 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 9 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 10 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 11 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 12 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
ALCOHOLIC DRINKS IN ESTONIA
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
TAXATION AND DUTY LEVIES
Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2020 (EUR)
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 13 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 14 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 15 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 16 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 17 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 18 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 19 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 20 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 21 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 22 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 23 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 24 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2019
Table 25 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 26 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 27 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 28 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 2 Research Sources

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