Wine in Belgium
After four years of declining consumption, wine saw a rebound in volume sales in 2021 as horeca channels reopened following the end of COVID-19 restrictions. Total volumes surpassed pre-pandemic levels in 2021 as both the on-trade and off-trade witnessed volume growth. The off-trade continued to benefit from the pandemic in 2021, as it did in 2020, as Belgians stayed at home and treated themselves to a glass of wine with dinner. By contrast, going out was more difficult so home parties became mo...
Euromonitor International's Wine in Belgium report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2017-2021), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.
Product coverage: Fortified Wine and Vermouth, Non-Grape Wine, Sparkling Wine, Still Light Grape Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wine market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Wine in Belgium
- Euromonitor International
- July 2022
- List Of Contents And Tables
- WINE IN BELGIUM
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Wine is benefiting from social restrictions
- Niche and novelty wines capture consumer interest
- New formats for more convenience
- PROSPECTS AND OPPORTUNITIES
- Wine to be driven by off-trade as Belgians enjoy staying at home
- Wine promotion will continue to support off-trade volume sales
- Premium wines such as organic and no-alcohol wines will shape innovation on the landscape
- CATEGORY DATA
- Table 1 Sales of Wine by Category: Total Volume 2016-2021
- Table 2 Sales of Wine by Category: Total Value 2016-2021
- Table 3 Sales of Wine by Category: % Total Volume Growth 2016-2021
- Table 4 Sales of Wine by Category: % Total Value Growth 2016-2021
- Table 5 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
- Table 6 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
- Table 7 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
- Table 8 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
- Table 9 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 10 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 11 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 12 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
- Table 13 Sales of Wine by Origin 2019-2021
- Table 14 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 15 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
- Table 16 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
- Table 17 GBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 18 NBO Company Shares of Champagne: % Total Volume 2017-2021
- Table 19 LBN Brand Shares of Champagne: % Total Volume 2018-2021
- Table 20 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 21 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
- Table 22 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
- Table 23 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 24 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
- Table 25 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
- Table 26 GBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 27 NBO Company Shares of Non-grape Wine: % Total Volume 2017-2021
- Table 28 LBN Brand Shares of Non-grape Wine: % Total Volume 2018-2021
- Table 29 Forecast Sales of Wine by Category: Total Volume 2021-2026
- Table 30 Forecast Sales of Wine by Category: Total Value 2021-2026
- Table 31 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
- Table 32 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
- CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
- CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
- CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
- ALCOHOLIC DRINKS IN BELGIUM
- EXECUTIVE SUMMARY
- Alcoholic drinks in 2021: The big picture
- 2021 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
- MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Summary 1 Number of On-trade Establishments by Type 2015-2021
- TAXATION AND DUTY LEVIES
- Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
- OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
- KEY NEW PRODUCT LAUNCHES
- Outlook
- MARKET INDICATORS
- Table 33 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
- MARKET DATA
- Table 34 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
- Table 35 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
- Table 36 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
- Table 37 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
- Table 38 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
- Table 39 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
- Table 40 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
- Table 41 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
- Table 42 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
- Table 43 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
- Table 44 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
- Table 45 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
- Table 46 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
- Table 47 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
- Table 48 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 3 Research Sources