Wendy’s Co, The in Consumer Foodservice (World)
Wendy’s worked to improve its global performance on two fronts in 2015, making over its brand positioning in the US and broadening its international presence as an investment in long-term growth. Despite tough domestic competition, Wendy’s enjoyed a boost in sales toward the end of 2015 with its “4 for $4” value deal in the US, and will look to better compete with more premium chains without sacrificing value-end pricing. Wendy’s will need to prioritise expansion into high growth markets.
Euromonitor International’s Wendy’s Co, The in Consumer Foodservice (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Consumer Foodservice industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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