Wellness as a Key Value Driver in Sportswear
Sportswear continued to outperform the overall industry in 2022, but a more challenging environment over the forecast period calls brands to shift their message towards wellness for growth opportunities.Sportswear brands should understand the renewed definition of wellness, which now goes beyond oneself and includes consumers’ communities and the planet, especially for younger consumers. Digital transformation has also reached wellness, challenging brands to communicate and engage with consumers...
Euromonitor International's Wellness as a Key Value Driver in Sportswear global briefing offers an insight into to the size and shape of the apparel market, highlights buzz topics, emerging trends as well as pressing industry issues. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the clothing and footwear market - be they changes on the supply side, in channel dynamics, economic/ lifestyle /demographic influences or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Apparel, Footwear, Sportswear.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Apparel and Footwear market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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