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Wearable Electronics in Nigeria

Wearable Electronics in Nigeria

Wearable electronics saw a continued slide in 2019, with all categories falling strongly. Wearable technology such as smart watches and activity trackers are prominent in developed economies that have higher GDP. In Africa, however, most of the population lives below the poverty line and/or are unemployed. Consequently, encouraging the adoption of such non-essential technologies remains a challenge in Nigeria, with little growth anticipated over the forecast period. Another obstacle to uptake of...

Euromonitor International's Wearable Electronics in Nigeria report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Wearable Electronics in Nigeria
Euromonitor International
August 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Consumer Spending Power and Connectivity Issues Stifle Category's Potential
Health Awareness May Stimulate Growth Among More Affluent Consumers
Import Costs and Limited Sales Make Category Unattractive
Competitive Landscape
E-commerce Sites Such As Jumia Key To Sales Growth
Smart Wearables Environment Fragmented
Garmin Sees Share Gain in Smart Wearables Thanks To Partnership With Mtn
Category Data
Table 1 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 2 Sales of Wearable Electronics by Category: Value 2014-2019
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024
Executive Summary
Nigeria Sees Urbanisation and Rising Incomes, But Price Remains Key
Smartphones Gain Prominence, Rural Challenges Remain
Chinese Products A Threat, Players Appeal by Offering Nigeria-specific Products
Specialist Outlets Gain Strength in 2019, E-commerce Falters
Overall Market Performance Set To Weaken, Infrastructure Issues Remain
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 13 Sales of Consumer Electronics by Category: Value 2014-2019
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources

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