Wearable Electronics in Germany

Wearable Electronics in Germany

Wearables is one of the fastest-growing categories in Germany’s consumer electronics market, with this growth not expected to come to an end any time soon, with penetration rates of these products still relatively low in Germany. The reason for the expected continued positive development is the major potential wearables have when it comes to their functionality and overall improvement. For example, the battery life of smartwatches has been significantly increased – and also continues to improve.

Euromonitor International's Wearable Electronics in Germany report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Wearable Electronics in Germany
Euromonitor International
October 2020
List OF CONTENTS AND TABLES
KEY DATA FINDINGS
2020 IMPACT
Wearables – far from mature
COVID-19 not expected to have a negative impact on wearable electronics
Google and Apple have the momentum
RECOVERY AND OPPORTUNITIES
COVID-19 impact: a focus on the health aspect of wearables
Importance of data security and possible insurance role for wearables data
While Apple bets on status, Fitbit travels down a different route
CATEGORY DATA
Table 1 Sales of Wearable Electronics by Category: Volume 2015-2020
Table 2 Sales of Wearable Electronics by Category: Value 2015-2020
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
Table 5 Sales of Wearable Electronics by Category: % Volume Growth 2016-2020
Table 6 Sales of Wearable Electronics by Category: % Value Growth 2016-2020
Table 7 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
Table 8 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
Table 9 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
Table 10 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
Table 11 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
Table 12 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
Table 13 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on consumer electronics
COVID-19 country impact
Company response
Retailing shift
What next for consumer electronics?
MARKET DATA
Table 14 Sales of Consumer Electronics by Category: Volume 2015-2020
Table 15 Sales of Consumer Electronics by Category: Value 2015-2020
Table 16 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
Table 17 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
Table 18 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
Table 19 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
Table 20 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
Table 21 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
Table 22 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
Table 23 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
Table 24 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
DISCLAIMER
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
SOURCES
Summary 1 Research Sources

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