Wearable Electronics in Brazil
While overall the wearable electronics category saw a positive retail volume performance in 2020, sales were particularly driven by smart wearables and activity watches (digital). Although still registering notable volume growth, performance was below that of previous years, especially as the Brazilian market relies a lot on imported items, and the 30% devaluation of the Brazilian real discouraged many consumers from investing in these items. Another important factor having a negative effect on...
Euromonitor International's Wearable Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.
Product coverage: Activity Wearables, Smart Wearables.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- Wearable Electronics in Brazil
- Euromonitor International
- November 2020
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Increased participation in sports underpins growth in demand
- Samsung takes lead from Apple in 2020
- Xiaomi sees strong share again and ranking improvement
- RECOVERY AND OPPORTUNITIES
- Fashion value combined with the functionality will appeal to consumers
- Potential for niche players to target specific consumer groups
- E-commerce expected to gain distribution share
- CATEGORY DATA
- Table 1 Sales of Wearable Electronics by Category: Volume 2015-2020
- Table 2 Sales of Wearable Electronics by Category: Value 2015-2020
- Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2015-2020
- Table 4 Sales of Wearable Electronics by Category: % Value Growth 2015-2020
- Table 5 NBO Company Shares of Wearable Electronics: % Volume 2016-2020
- Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2017-2020
- Table 7 Distribution of Wearable Electronics by Channel: % Volume 2015-2020
- Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2020-2025
- Table 9 Forecast Sales of Wearable Electronics by Category: Value 2020-2025
- Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2020-2025
- Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on consumer electronics
- COVID-19 country impact
- Company response
- Retailing shift
- What next for consumer electronics?
- MARKET DATA
- Table 12 Sales of Consumer Electronics by Category: Volume 2015-2020
- Table 13 Sales of Consumer Electronics by Category: Value 2015-2020
- Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2015-2020
- Table 15 Sales of Consumer Electronics by Category: % Value Growth 2015-2020
- Table 16 NBO Company Shares of Consumer Electronics: % Volume 2016-2020
- Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2017-2020
- Table 18 Distribution of Consumer Electronics by Channel: % Volume 2015-2020
- Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2020-2025
- Table 20 Forecast Sales of Consumer Electronics by Category: Value 2020-2025
- Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2020-2025
- Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2020-2025
- DISCLAIMER
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- SOURCES
- Summary 1 Research Sources