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Wearable Electronics in Brazil

Wearable Electronics in Brazil

Wearables, fundamentally in the form of smartwatches, remained restricted to niche groups of consumers who can afford them. Given that practically all of the products are imported, the front runners are expensive costing around BRL1,800-3,300. This prohibitive unit price hindered penetration of the category, despite it posting significant volume growth in overall sales. Moreover, with the devaluation of the local currency observed in 2018 this will remain largely unchanged. Yet Brazilian consume...

Euromonitor International's Wearable Electronics in Brazil report offers a comprehensive guide to the size and shape of the in-home, portable and in-car consumer electronics products markets at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, distribution or pricing issues. Forecasts illustrate how the market is set to change.

Product coverage: Activity Wearables, Smart Wearables.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wearable Electronics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WEARABLE ELECTRONICS IN BRAZIL
Euromonitor International
August 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Wearable Electronics Products Are Still Regarded As Aspirational Gadgets
Health and Wellness Becomes A Reality for Consumers
Mobile Carriers Are Set To Boost Development
Competitive Landscape
Apple Maintains Leadership of Smart Wearables
Samsung Second in Smart Wearables Despite Lower Prices
Official Huawei Entry Is Set To Boost Sales
Category Data
Table 1 Sales of Wearable Electronics by Category: Volume 2013-2018
Table 2 Sales of Wearable Electronics by Category: Value 2013-2018
Table 3 Sales of Wearable Electronics by Category: % Volume Growth 2013-2018
Table 4 Sales of Wearable Electronics by Category: % Value Growth 2013-2018
Table 5 NBO Company Shares of Wearable Electronics: % Volume 2014-2018
Table 6 LBN Brand Shares of Wearable Electronics: % Volume 2015-2018
Table 7 Distribution of Wearable Electronics by Channel: % Volume 2014-2018
Table 8 Forecast Sales of Wearable Electronics by Category: Volume 2018-2023
Table 9 Forecast Sales of Wearable Electronics by Category: Value 2018-2023
Table 10 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2018-2023
Table 11 Forecast Sales of Wearable Electronics by Category: % Value Growth 2018-2023
Executive Summary
Tentative Economic Recovery Meets Stored-up Demand - Boosting the Market
Performance of Consumer Electronics Is Equivalent To 2017
Multinationals Remain Dominant
Largest Retailers Strengthen Their Footprint Via Internet Retailing
Better Connectivity Capabilities Could Transform Consumers' Lives
Market Data
Table 12 Sales of Consumer Electronics by Category: Volume 2013-2018
Table 13 Sales of Consumer Electronics by Category: Value 2013-2018
Table 14 Sales of Consumer Electronics by Category: % Volume Growth 2013-2018
Table 15 Sales of Consumer Electronics by Category: % Value Growth 2013-2018
Table 16 NBO Company Shares of Consumer Electronics: % Volume 2014-2018
Table 17 LBN Brand Shares of Consumer Electronics: % Volume 2015-2018
Table 18 Distribution of Consumer Electronics by Channel: % Volume 2013-2018
Table 19 Forecast Sales of Consumer Electronics by Category: Volume 2018-2023
Table 20 Forecast Sales of Consumer Electronics by Category: Value 2018-2023
Table 21 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2018-2023
Table 22 Forecast Sales of Consumer Electronics by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources

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