AS Watson (Health & Beauty Europe) in Retailing (Netherlands)
AS Watson’s strategy is to defend its leading position in health and beauty specialist retailers in the Netherlands by focusing on Kruidvat and ICI Paris XL, its two major retailing brands. The bulk of the company’s efforts will continue to be focused on Kruidvat, with an emphasis on new store openings and aggressive pricing in the mass segment, where the retail brand is most active. Meanwhile, with regard to ICI Paris XL, the company’s focus will be on maintaining a premium image and meeting th...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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