AS Watson (Health & Beauty Benelux) in Beauty and Personal Care (Netherlands)

AS Watson (Health & Beauty Benelux) in Beauty and Personal Care (Netherlands)

AS Watson’s strategy is to defend its leading position in health and beauty specialist retailers in the Netherlands by focusing on Kruidvat and ICI Paris XL, its two major retailing brands. The bulk of the company’s efforts are set to remain focused on Kruidvat, with an emphasis on new store openings and aggressive pricing strategies in the mass segment, where the retail brand is most active. Meanwhile, ICI Paris XL’s main emphasis is set to remain on maintaining a premium look and meeting the...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Beauty and Personal Care market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Euromonitor International
April 2016
Strategic Direction
Key Facts
Summary 1 AS Watson (Health & Beauty Benelux): Key Facts
Company Background
Chart 1 AS Watson (Health & Beauty Benelux): ICI Paris XL in Rotterdam
Chart 2 AS Watson (Health & Beauty Benelux): Kruidvat in Rotterdam
Internet Strategy
Private Label
Summary 2 AS Watson (Health & Beauty Benelux): Private Label Portfolio
Competitive Positioning
Summary 3 AS Watson (Health & Beauty Benelux): Competitive Position 2015

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