AS Watson (Health & Beauty Benelux) in Beauty and Personal Care (Netherlands)
AS Watson’s strategy is to defend its leading position in health and beauty specialist retailers in the Netherlands by focusing on Kruidvat and ICI Paris XL, its two major retailing brands. The bulk of the company’s efforts are set to remain focused on Kruidvat, with an emphasis on new store openings and aggressive pricing strategies in the mass segment, where the retail brand is most active. Meanwhile, ICI Paris XL’s main emphasis is set to remain on maintaining a premium look and meeting the...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Beauty and Personal Care, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Beauty and Personal Care, Sets/Kits, Skin Care, Sun Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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