Watches in Turkey
In 2020, watches was negatively impacted by the COVID-19 pandemic and as a result current value and volume sales dropped. The main reason for this was due to the financial repercussions of the pandemic which led many consumers to economise and prioritise more essential items. Likewise, due to the closure of non-essential stores, availability also became an issue. Furthermore, in May 2020, there was an additional custom tax on imported watches which led to price increases and therefore also reduc...
Euromonitor International's Watchesin Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2016-2020), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2025 illustrate how the market is set to change.
Product coverage: Watches by Price Band, Watches by type.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
- Watches in Turkey
- Euromonitor International
- July 2021
- List Of Contents And Tables
- WATCHES IN TURKEY
- KEY DATA FINDINGS
- 2021 DEVELOPMENTS
- Deep discounts boost the recovery for high mechanical and high quartz analogue watches
- Postponed product launches expected to be released in 2021
- 2021 sees a more stable year in terms of the supply chain
- PROSPECTS AND OPPORTUNITIES
- Watches continues to see improved volume sales; however, a full recovery is not expected until 2025
- E-commerce continues to gather pace as smartphone penetration increases
- Traditional watch brands launch affordable models to cater to value-conscious affluent consumers
- CATEGORY DATA
- Table 1 Sales of Watches by Category: Volume 2016-2021
- Table 2 Sales of Watches by Category: Value 2016-2021
- Table 3 Sales of Watches by Category: % Volume Growth 2016-2021
- Table 4 Sales of Watches by Category: % Value Growth 2016-2021
- Table 5 Sales of Watches by Price Band: Volume 2016-2021
- Table 6 Sales of Watches by Price Band: Value 2016-2021
- Table 7 Sales of Watches by Price Band: % Volume Growth 2016-2021
- Table 8 Sales of Watches by Price Band: % Value Growth 2016-2021
- Table 9 NBO Company Shares of Watches: % Value 2016-2020
- Table 10 LBN Brand Shares of Watches: % Value 2017-2020
- Table 11 Distribution of Watches by Format: % Value 2016-2021
- Table 12 Forecast Sales of Watches by Category: Volume 2021-2026
- Table 13 Forecast Sales of Watches by Category: Value 2021-2026
- Table 14 Forecast Sales of Watches by Category: % Volume Growth 2021-2026
- Table 15 Forecast Sales of Watches by Category: % Value Growth 2021-2026
- PERSONAL ACCESSORIES IN TURKEY
- EXECUTIVE SUMMARY
- Personal accessories in 2021: The big picture
- Key trends in 2021
- Competitive landscape
- Retailing developments
- What next for personal accessories?
- MARKET DATA
- Table 16 Sales of Personal Accessories by Category: Volume 2016-2021
- Table 17 Sales of Personal Accessories by Category: Value 2016-2021
- Table 18 Sales of Personal Accessories by Category: % Volume Growth 2016-2021
- Table 19 Sales of Personal Accessories by Category: % Value Growth 2016-2021
- Table 20 NBO Company Shares of Personal Accessories: % Value 2016-2020
- Table 21 LBN Brand Shares of Personal Accessories: % Value 2017-2020
- Table 22 Distribution of Personal Accessories by Format: % Value 2016-2021
- Table 23 Forecast Sales of Personal Accessories by Category: Volume 2021-2026
- Table 24 Forecast Sales of Personal Accessories by Category: Value 2021-2026
- Table 25 Forecast Sales of Personal Accessories by Category: % Volume Growth 2021-2026
- Table 26 Forecast Sales of Personal Accessories by Category: % Value Growth 2021-2026
- DISCLAIMER
- SOURCES
- Summary 1 Research Sources