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Watches in Germany

Watches in Germany

In 2018, smart watches continued to become more popular amongst German consumers, in view of the growing product range from various manufacturers and new trends within this category. With digitalisation on the rise in many aspects of consumers’ lives, the functionality provided by increasingly sophisticated smart watches appealed to digital consumers in particular. However, the growing prevalence of smart watches in every price band had an increasingly disruptive effect on the lower price segmen...

Euromonitor International's Watchesin Germany report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2013-2017), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


WATCHES IN GERMANY
Euromonitor International
July 2018
LIST OF CONTENTS AND TABLES
Headlines
Prospects
the Rise of Smart Watches Curtails Value Growth Prospects for Traditional Watches
Luxury Watches Are Expected To Continue Their Growth Trend
Basic and Mid Watches Are Increasingly Considered Fashion Items
Competitive Landscape
Fossil Remains the Leading Company, Thanks To Its Broad Portfolio
Rolex Benefits From the Trend Towards More Expensive Items
Jewellery and Watch Specialist Retailers Is in A Strong Position Despite Online Growth
Category Data
Table 1 Sales of Watches by Category: Volume 2013-2018
Table 2 Sales of Watches by Category: Value 2013-2018
Table 3 Sales of Watches by Category: % Volume Growth 2013-2018
Table 4 Sales of Watches by Category: % Value Growth 2013-2018
Table 5 Sales of Watches by Price Band: Volume 2013-2018
Table 6 Sales of Watches by Price Band: Value 2013-2018
Table 7 Sales of Watches by Price Band: % Volume Growth 2013-2018
Table 8 Sales of Watches by Price Band: % Value Growth 2013-2018
Table 9 NBO Company Shares of Watches: % Value 2013-2017
Table 10 LBN Brand Shares of Watches: % Value 2014-2017
Table 11 Distribution of Watches by Format: % Value 2013-2018
Table 12 Forecast Sales of Watches by Category: Volume 2018-2023
Table 13 Forecast Sales of Watches by Category: Value 2018-2023
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2018-2023
Table 15 Forecast Sales of Watches by Category: % Value Growth 2018-2023
Table 16 Forecast Sales of Watches by Price Band: Volume 2018-2023
Table 17 Forecast Sales of Watches by Price Band: Value 2018-2023
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2018-2023
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2018-2023
Executive Summary
Personal Accessories Remains on An Upwards Trend in 2018
the Trend Towards Luxury Products Drives Value Growth
Luxury Brands Strengthen Their Dominance in A Highly Fragmented Market
the Rise of Internet Retailing Puts Pressure on the Dominant Specialist Retailers
Personal Accessories Is Set To Continue Its Growth Trend, Despite Challenges
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2013-2018
Table 21 Sales of Personal Accessories by Category: Value 2013-2018
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2013-2018
Table 23 Sales of Personal Accessories by Category: % Value Growth 2013-2018
Table 24 NBO Company Shares of Personal Accessories: % Value 2013-2017
Table 25 LBN Brand Shares of Personal Accessories: % Value 2014-2017
Table 26 Distribution of Personal Accessories by Format: % Value 2013-2018
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2018-2023
Table 28 Forecast Sales of Personal Accessories by Category: Value 2018-2023
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2018-2023
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2018-2023
Definitions
Sources
Summary 1 Research Sources

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