Wafir Factory For Industrial Detergents in Home Care (Saudi Arabia)
Wafir Factory for Industrial Detergents continues to lose ground in the highly competitive home care market and in particular, laundry detergents. The company is more focused on developing sales through off-trade channels, such as commercial laundrettes. Within retail laundry care however, the company seems to lack a clear strategy to fight massively growing competition, especially from international brands.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Air Care, Bleach, Dishwashing, Home Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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