Vorwerk Folletto SaS in Retailing (Italy)
In 2016, Vorwerk Folletto introduced a new product to the Italian market, namely the VK200, a smart appliance which understands the type of surface it is in contact with and polishes it accordingly. To launch the product, the company ran 12 days of promotional activities in two premium hotels in Rome and Milan, inviting 5,000 sales agents.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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