Vorwerk España MSL, SC in Retailing (Spain)
The company is expected to continue focusing its strategy on the sales of the TM5 Thermomix through its large network of direct selling agents, with the penetration of this product expected to reach 20% of Spanish households by 2021. Additionally, the company is expected to enter store-based retailing in the near future by opening some stores in Spain due to the extremely high success of its Thermomix brand.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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