Vivarte SAS in Retailing (France)
The downward spiral of Vivarte, the leading player in apparel and footwear in France, is not at an end. In 2014, Vivarte was involved in a leveraged buyout and its debt restructuring came to an end as a new board and management team were installed. Thanks to a reduced debt burden and a fresh injection of cash, the company seemed set for a strong recovery. However, its endeavours to reinvent itself as a more premium retailer since 2012, notably via its La Halle outlets, proved to be a failure in...
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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