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Vitamins in New Zealand

Vitamins in New Zealand

Vitamins saw growth over the review period, and this is predicted to continue in the future, with New Zealanders buying more vitamins, especially through the supermarket channel. According to the Ministry of Health, 5% of New Zealanders are deficient in vitamin D, which is predicted to increase demand for single vitamins, including vitamin D, and multivitamins as well. Vitamin C has also seen growth, especially since consumers are adopting preventive measures to reduce the risk of disease and ar...

Euromonitor International's Vitamins in New Zealand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Vitamins in New Zealand
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Healthy Growth Seen in Vitamins
New Formats Expected To Be Seen in Vitamins
Weak Regulation May Impede Demand in the Future
Competitive Landscape
Red Seal Doing Well With Its Brand Vitafizz
Swisse Wellness Pty Ltd Moves Up the Ranking
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Consumer Health Industry Fuelled by Growing Demand for Complementary Medicines
Specific Health Areas Gaining Traction With More Natural Offerings
Vitamin and Dietary Supplement Players Revamp Packaging
Discount Pharmacy Chemist Warehouse Is Changing the Retailing Landscape
Positive Outlook for Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources

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