Vitamins in Tunisia
Vitamins posted a strong performance in 2019, boosted by the growth of multivitamins. Tunisians showed a preference for combination items, and choose multivitamins over single vitamins as it was perceived to be better value for money. As such, single vitamins targeted a smaller consumer base with a single positioning. In 2019, women remained the main target segment for multivitamins. For various reasons, women were more interested in using multivitamins; they often required an additional energy...
Euromonitor International's Vitamins in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Vitamins in Tunisia
- Euromonitor International
- October 2019
- LIST OF CONTENTS AND TABLES
- Multivitamins Outperforms Single Vitamins
- Government Campaigns Set To Raise Further Awareness of Healthy Living
- Reduced Disposable Income Could Threaten Value Sales
- Competitive Landscape
- Bristol-Myers Squibb Upsa Tunisie Continues Its Lead
- When It Comes To Vitamins, Consumers Stick To What They Know
- Innovation As Domestic Players Improve Quality and Packaging
- Category Data
- Table 1 Sales of Vitamins by Category: Value 2014-2019
- Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
- Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
- Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
- Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
- Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
- Executive Summary
- A Low Supply of Medication and Health and Wellbeing Shaped Consumer Health
- Steady Growth for Most of Consumer Health As Tunisians Self-medicate
- Threats To Consumer Health Include the Advertising Ban and Illegal Products
- Most Consumer Healthcare Products Are Purchased in Chemists/pharmacies
- Positive Results Will Be Sustained Across the Forecast Period
- Market Indicators
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
- Table 9 Life Expectancy at Birth 2014-2019
- Market Data
- Table 10 Sales of Consumer Health by Category: Value 2014-2019
- Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
- Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
- Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
- Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
- Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventive Medicine
- Summary 1 Research Sources