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Vitamins in Taiwan

Vitamins in Taiwan

The dominant vitamins category of multivitamins is also set to remain the most dynamic over the forecast period. The popularity of multivitamins is based on their broad appeal as general-purpose supplements that are suitable for everyone. As vitamins are not considered to be at all harmful when taken in the correct dosage and as they are essentially flavourless, they are popular among consumers looking to complete their nutrition. In addition, many consumers have unbalanced diets and this raises...

Euromonitor International's Vitamins in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


VITAMINS IN TAIWAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Multivitamins Set To Remain Dominant by Registering the Strongest Growth Rates
Increasingly Hectic Lifestyles Set To Support Rising Demand for Vitamins
Brand Strategies To Remain Based on Age Segmentation
Competitive Landscape
Pfizer Maintains Its Leading Position by Offering Multiple Brands
Direct Selling Companies Continue To Influence Sales of Vitamins
Dominance of International Players Unlikely To Wane Considerably
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Pending OTC Switches Remain in the Pipeline Due To Medical Community Opposition
Sales Growth Boosted by Increasingly Busy Lifestyles Among Urban Consumers
Leading Brands Face Competition From Private Labels of Drugstores/parapharmacies
Health and Beauty Specialist Retailers Dominant in the Distribution of Consumer Health
Rising Interest in Self-medication To Support Sales Growth in Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format: % Value 2013-2018
Table 16 Distribution of Consumer Health by Format and Category: % Value 2018
Table 17 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources

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