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Vitamins in Pakistan

Vitamins in Pakistan

The lifestyles of Pakistan’s urban consumers are changing as disposable income levels rise and health awareness spreads. Urban-dwellers are increasingly consuming vitamins to improve their health and reduce the signs of ageing. However, consumption of vitamins is limited to major urban areas, with companies present in the category targeting mid- to high-income consumers. Moreover, there are no government subsidies on offer to encourage the consumption of vitamins among lower-income consumers. Ri...

Euromonitor International's Vitamins in Pakistan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


VITAMINS IN PAKISTAN
Euromonitor International
February 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Emerging Lifestyle Trends and Rising Focus on Wellness Drive Strong Sales Growth
Nutritionists and Dietitians Continue To Recommend Vitamins, Boosting Sales
A Relatively Narrow Range of Products To Remain Popular Despite New Launches
Competitive Landscape
International Brands Continue To Dominate Sales of Vitamins
Strong Consumer Trust in Foreign Brands Continues To Influence the Category
Focus on Expanding the Consumer Base for Vitamins
Category Data
Table 1 Sales of Vitamins by Category: Value 2013-2018
Table 2 Sales of Vitamins by Category: % Value Growth 2013-2018
Table 3 Sales of Multivitamins by Positioning: % Value 2013-2018
Table 4 NBO Company Shares of Vitamins: % Value 2014-2018
Table 5 LBN Brand Shares of Vitamins: % Value 2015-2018
Table 6 Forecast Sales of Vitamins by Category: Value 2018-2023
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2018-2023
Executive Summary
Urbanisation and Expanding Middle Class Drive Consumer Health Growth
the Government Continues To Regulate Prices Despite Lobbying From Manufacturers
International Manufacturers Dominate Due To Strong Consumer Trust in Foreign Brands
Chemists/pharmacies Remains the Leading Retail Distribution Channel
Vitamins and Dietary Supplements To Be the Major Growth Driver in Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2013-2018
Table 9 Life Expectancy at Birth 2013-2018
Market Data
Table 10 Sales of Consumer Health by Category: Value 2013-2018
Table 11 Sales of Consumer Health by Category: % Value Growth 2013-2018
Table 12 NBO Company Shares of Consumer Health: % Value 2014-2018
Table 13 LBN Brand Shares of Consumer Health: % Value 2015-2018
Table 14 Distribution of Consumer Health by Format: % Value 2013-2018
Table 15 Distribution of Consumer Health by Format and Category: % Value 2018
Table 16 Forecast Sales of Consumer Health by Category: Value 2018-2023
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2018-2023
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources

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