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Vitamins in Nigeria

Being affordable and widely available, vitamins in Nigeria is a fast-growing category as consumers require supplementation for dietary deficiency and to help with overall wellness. Particular vitamins are marketed to help with particular ailments, for example vitamin C for the prevention of illness and vitamin E for skin care. Other single vitamins cater for many different needs; eg folic acid supplementation is considered important for women, particularly pregnant women, and infants. Vitamins a...

Euromonitor International's Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.



Headlines
Prospects
A Variety of Usage Purposes Raises the Appeal of Vitamins
Country-specific Factors Favour Vitamins
Vitamin C and Multivitamins Will Be at the Forefront
Competitive Landscape
the Category Leader Is Strong for Many Reasons
Emzor's Local Brands Boost Its Performance
Forever Living Products Heads Up the Other Leading Players
Category Data
Summary 1 Multivitamins: Brand Ranking by Positioning 2017
Table 1 Sales of Vitamins by Category: Value 2012-2017
Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
Executive Summary
A Growing, Young, Urban Population Drives Growth for Consumer Health
the Poor Economy Restricts Growth in 2017, Though Sales Improve From 2016
Local Players Lead Sales of Consumer Health in Nigeria
Retail Distribution Is Slowly Moving Away From Traditional Chemists/pharmacies
A Stronger Performance Is Expected From Consumer Health in Nigeria Over the Forecast Period
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 9 Life Expectancy at Birth 2012-2017
Market Data
Table 10 Sales of Consumer Health by Category: Value 2012-2017
Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 2 Research Sources

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