Vitamins in Nigeria
Being affordable and widely available, vitamins in Nigeria is a fast-growing category as consumers require supplementation for dietary deficiency and to help with overall wellness. Particular vitamins are marketed to help with particular ailments, for example vitamin C for the prevention of illness and vitamin E for skin care. Other single vitamins cater for many different needs; eg folic acid supplementation is considered important for women, particularly pregnant women, and infants. Vitamins a...
Euromonitor International's Vitamins in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2013-2017, allowing you to identify the sectors driving growth. Forecasts to 2022 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Vitamins market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
- VITAMINS IN NIGERIA
- Euromonitor International
- January 2018
- LIST OF CONTENTS AND TABLES
- A Variety of Usage Purposes Raises the Appeal of Vitamins
- Country-specific Factors Favour Vitamins
- Vitamin C and Multivitamins Will Be at the Forefront
- Competitive Landscape
- the Category Leader Is Strong for Many Reasons
- Emzor's Local Brands Boost Its Performance
- Forever Living Products Heads Up the Other Leading Players
- Category Data
- Summary 1 Multivitamins: Brand Ranking by Positioning 2017
- Table 1 Sales of Vitamins by Category: Value 2012-2017
- Table 2 Sales of Vitamins by Category: % Value Growth 2012-2017
- Table 3 Sales of Multivitamins by Positioning: % Value 2012-2017
- Table 4 NBO Company Shares of Vitamins: % Value 2013-2017
- Table 5 LBN Brand Shares of Vitamins: % Value 2014-2017
- Table 6 Forecast Sales of Vitamins by Category: Value 2017-2022
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2017-2022
- Executive Summary
- A Growing, Young, Urban Population Drives Growth for Consumer Health
- the Poor Economy Restricts Growth in 2017, Though Sales Improve From 2016
- Local Players Lead Sales of Consumer Health in Nigeria
- Retail Distribution Is Slowly Moving Away From Traditional Chemists/pharmacies
- A Stronger Performance Is Expected From Consumer Health in Nigeria Over the Forecast Period
- Market Indicators
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
- Table 9 Life Expectancy at Birth 2012-2017
- Market Data
- Table 10 Sales of Consumer Health by Category: Value 2012-2017
- Table 11 Sales of Consumer Health by Category: % Value Growth 2012-2017
- Table 12 NBO Company Shares of Consumer Health: % Value 2013-2017
- Table 13 LBN Brand Shares of Consumer Health: % Value 2014-2017
- Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
- Table 15 Distribution of Consumer Health by Format: % Value 2012-2017
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2017
- Table 17 Forecast Sales of Consumer Health by Category: Value 2017-2022
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventive Medicine
- Summary 2 Research Sources