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Vitamins in the Netherlands

Vitamins in the Netherlands

Vitamins continued to experience stagnating demand in 2019 with low current value growth, due to the rising presence of private label, particularly within single vitamins. However, to create interest amongst the local population, major players attempted to add value by targeting specific consumer groups through segmentation such as men, women, children, athletes and older citizens. The latter group is helping to support strong demand for vitamin D, which was the most dynamic performer in the cat...

Euromonitor International's Vitamins in Netherlands report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.


Vitamins in the Netherlands
Euromonitor International
October 2019
LIST OF CONTENTS AND TABLES
Headlines
Prospects
Strong Demand for Vitamin D, No Longer Covered by Basic Health Insurance
Increasing Segmentation To Attract Specific Consumer Groups and Drive Value Growth
Concerns Over High Levels of Vitamin B6 Call for Stricter Regulation
Competitive Landscape
Omega Pharma Retains Leadership But Loses Ground in Multivitamins To More Dynamic Players
Procter & Gamble's Aggressive Marketing of Swisse Leads To Greater Share Gain
Online Player Body & Fit Records Strongest Performance in Value Terms
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Rising Disposable Incomes and Higher Vat Leads To Stable Current Value Growth for Consumer Health
Some Products Removed From Basic Health Insurance As Government Encourages Self-care Amongst Local Population
Gsk Consumer Healthcare Takes Over Leadership of Consumer Health, Now Representing Former Pfizer Brands
Internet Retailing Continues To Rapidly Gain Share Supported by Increasing Popularity of Online Players
Marginally Stronger Value Performance Predicted for Consumer Health
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Penetration of Private Label in Consumer Health by Category: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2018-2019
Definitions
Sources
Summary 2 Research Sources

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