Vitamins in Latvia
Latvia has an ageing population, and the population has also declined since 1991. Demographic projections for the country assume that the population will continue to contract and age. The prevention of illness and an increased focus on health and wellness were being adopted and strengthened amongst the ageing Latvian population at the end of the review period. Unsurprisingly, vitamins continued to benefit in 2019, since vitamins are perceived by many older consumers as a cheap and effective way...
Euromonitor International's Vitamins in Latvia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Vitamins in Latvia
- Euromonitor International
- September 2019
- LIST OF CONTENTS AND TABLES
- Latvians Focus on Prevention and Healthier Lifestyles As the Population Ages
- Hype Around Vitamin D Continues, As Media Highlights Problems of Deficiency
- Vitamins Becomes More Segmented and More Fragmented, With Many New Entrants
- Competitive Landscape
- Vitalmedica Takes the Lead in A Very Fragmented Category
- Private Label Lines From Retailers Could Shake Up the Competitive Landscape
- New Segmented Product Launches To Appeal To Different Consumer Groups
- Category Data
- Table 1 Sales of Vitamins by Category: Value 2014-2019
- Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
- Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
- Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
- Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
- Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
- Executive Summary
- Positive Performance, But Slower Increase Due To Population Decline
- Self-medication Remains A Strong Growth Driver
- Brand Loyalty Maintains the Lead of Well-known Established Brands
- Pharmacy Chains Dictate Distribution and Product Choice
- Growth Despite Population Decline, With Opportunities in Niche Segments
- Market Indicators
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
- Table 9 Life Expectancy at Birth 2014-2019
- Market Data
- Table 10 Sales of Consumer Health by Category: Value 2014-2019
- Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
- Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
- Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
- Table 14 Penetration of Private Label by Category: % Value 2014-2019
- Table 15 Distribution of Consumer Health by Format: % Value 2014-2019
- Table 16 Distribution of Consumer Health by Format and Category: % Value 2019
- Table 17 Forecast Sales of Consumer Health by Category: Value 2019-2024
- Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
- OTC Registration and Classification
- Vitamins and Dietary Supplements Registration and Classification
- Self-medication/self-care and Preventive Medicine
- Summary 1 Research Sources