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Vitamins in Indonesia

Vitamins in Indonesia

A breakthrough innovation in the vitamins category has been adult multivitamins presented in gummy or jelly form. Initiated by the Indonesian company YouVit, this trend has become very popular in Indonesia. Further, the YouVit brand vitamins are offered in small packages containing seven gummy vitamins, one for every day of the week, whereas adult-targeted vitamins have always come in the form of tablets and capsules contained in large packages. Increasing demand for compact products that can su...

Euromonitor International's Vitamins in Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2014-2018, allowing you to identify the sectors driving growth. Forecasts to 2023 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.

Vitamins in Indonesia
Euromonitor International
October 2019
Innovative Adult Multivitamins in Gummy Format and Compact Packaging Shake Up the Vitamins Landscape
Increasing Use of Smartphones Exacerbates Eye Strain and Boosts the Call for Vitamin A
Increasing Use of Vitamin E in Beauty Products and A Move Towards Using Collagen Reduces Demand for Vitamin E
Competitive Landscape
Redoxon Maintains Its New Lead in Vitamins, Benefiting From A New Variant Developed for Muslims Fasting During Ramadan
Youvit Multivitamins for Adults in Gummy Format Enjoy Robust Growth and Invite Further Innovation
Online Sales of Vitamins Continue To Grow
Category Data
Table 1 Sales of Vitamins by Category: Value 2014-2019
Table 2 Sales of Vitamins by Category: % Value Growth 2014-2019
Table 3 Sales of Multivitamins by Positioning: % Value 2014-2019
Table 4 NBO Company Shares of Vitamins: % Value 2015-2019
Table 5 LBN Brand Shares of Vitamins: % Value 2016-2019
Table 6 Forecast Sales of Vitamins by Category: Value 2019-2024
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2019-2024
Executive Summary
Unstable Weather and Environmental Conditions Drive Increased Demand for Consumer Healthcare
Rapidly Developing Healthcare Start-ups Offer Indonesia's Rural Population Greater Access To Services
Leading Players in Consumer Health Are Both International and Domestic, With Local Players Maintaining Their Greatest Strength in Herbal/traditional Products
Internet Retailing Growth Is Further Advanced by Widening Online Offer and Fast Product Delivery
Value Growth of Consumer Healthcare Is Ensured As Demand Continues To Increase
Market Indicators
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2014-2019
Table 9 Life Expectancy at Birth 2014-2019
Market Data
Table 10 Sales of Consumer Health by Category: Value 2014-2019
Table 11 Sales of Consumer Health by Category: % Value Growth 2014-2019
Table 12 NBO Company Shares of Consumer Health: % Value 2015-2019
Table 13 LBN Brand Shares of Consumer Health: % Value 2016-2019
Table 14 Distribution of Consumer Health by Format: % Value 2014-2019
Table 15 Distribution of Consumer Health by Format and Category: % Value 2019
Table 16 Forecast Sales of Consumer Health by Category: Value 2019-2024
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2019-2024
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Summary 1 Research Sources

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