Vitamins in Georgia

Vitamins in Georgia

Vitamins is expected to record an increase in retail volume and retail current value sales in 2021. Much like in other countries, Georgia will see an increased demand for vitamins in 2021 as a result of the COVID-19 pandemic. Widespread information about the benefits of supplementing one’s diet with vitamin C and vitamin D in the face of the COVID-19 virus has led to a substantial growth in vitamins sales in the first half of the year and this is anticipated to continue throughout the year.

Euromonitor International's Vitamins in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Multivitamins, Single Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Vitamins in Georgia
Euromonitor International
October 2021
List Of Contents And Tables
VITAMINS IN GEORGIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Pandemic boosts growth of category as consumers are informed about the benefits of certain vitamins in the face of COVID-19
Brand loyalty a key factor in multivitamins as product area remains competitive
Altayyitaminy ZAO leads single vitamins with its vitamin C products
PROSPECTS AND OPPORTUNITIES
Surge in demand for Vitamin D caused by COVID-19 could lead to continued growth
Other single vitamins shows high growth rate but will have little effect on the category as a whole
Vitamins set to grow due to stress and rise in disposable income following COVID-19 outbreak
CATEGORY DATA
Table 1 Sales of Vitamins by Category: Value 2016-2021
Table 2 Sales of Vitamins by Category: % Value Growth 2016-2021
Table 3 Sales of Multivitamins by Positioning: % Value 2016-2021
Table 4 NBO Company Shares of Vitamins: % Value 2017-2021
Table 5 LBN Brand Shares of Vitamins: % Value 2018-2021
Table 6 Forecast Sales of Vitamins by Category: Value 2021-2026
Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2021-2026
CONSUMER HEALTH IN GEORGIA
EXECUTIVE SUMMARY
Consumer health in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer health?
MARKET INDICATORS
Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2016-2021
Table 9 Life Expectancy at Birth 2016-2021
MARKET DATA
Table 10 Sales of Consumer Health by Category: Value 2016-2021
Table 11 Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 12 NBO Company Shares of Consumer Health: % Value 2017-2021
Table 13 LBN Brand Shares of Consumer Health: % Value 2018-2021
Table 14 Penetration of Private Label by Category: % Value 2016-2021
Table 15 Distribution of Consumer Health by Format: % Value 2016-2021
Table 16 Distribution of Consumer Health by Format and Category: % Value 2021
Table 17 Forecast Sales of Consumer Health by Category: Value 2021-2026
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2021-2026
APPENDIX
OTC registration and classification
Vitamins and dietary supplements registration and classification
Self-medication/self-care and preventive medicine
Switches
Summary 1 OTC: Switches 2020-2021
DISCLAIMER
DEFINITIONS
SOURCES
Summary 2 Research Sources

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