Vitamins in Ecuador
In 2020, vitamins is expected to see much higher current value growth than in the previous year as Ecuadorians are keen to boost their immune systems to protect them from COVID-19. The pandemic had two main effects on consumer behaviour. The first was related to hygiene, with people increasing the frequency of handwashing and cleaning, leading to substantial increases in categories like liquid soap (beauty and personal care) and home disinfectants (home care). The second was related to immunisat...
Euromonitor International's Vitamins in Ecuador report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2015-2019, allowing you to identify the sectors driving growth. Forecasts to 2024 illustrate how the market is set to change.
Product coverage: Multivitamins, Single Vitamins.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
* Get a detailed picture of the Vitamins market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
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- Vitamins in Ecuador
- Euromonitor International
- November 2020
- List OF CONTENTS AND TABLES
- KEY DATA FINDINGS
- 2020 IMPACT
- Vitamin C sees growth early in the pandemic, followed by vitamin B
- Multivitamins shift positioning from energy/concentration to immune boosting, while companies focus on greater penetration and struggle to meet demand at the start of the pandemic
- Bayer remains in pole position due to extensive portfolio, but private label remains non-existent in 2020
- RECOVERY AND OPPORTUNITIES
- Growth likely over the forecast period as some new consumers maintain the habit of taking vitamins and main players shift towards segmentation
- High penetration, but low growth expected
- New innovative formats to be introduced during forecast period
- CATEGORY DATA
- Table 1 Sales of Vitamins by Category: Value 2015-2020
- Table 2 Sales of Vitamins by Category: % Value Growth 2015-2020
- Table 3 Sales of Multivitamins by Positioning: % Value 2015-2020
- Table 4 NBO Company Shares of Vitamins: % Value 2016-2020
- Table 5 LBN Brand Shares of Vitamins: % Value 2017-2020
- Table 6 Forecast Sales of Vitamins by Category: Value 2020-2025
- Table 7 Forecast Sales of Vitamins by Category: % Value Growth 2020-2025
- EXECUTIVE SUMMARY
- COVID-19 impact on consumer health
- COVID-19 country impact
- Company response
- Retailing shift
- What next for consumer health?
- MARKET INDICATORS
- Table 8 Consumer Expenditure on Health Goods and Medical Services: Value 2015-2020
- Table 9 Life Expectancy at Birth 2015-2020
- MARKET DATA
- Table 10 Sales of Consumer Health by Category: Value 2015-2020
- Table 11 Sales of Consumer Health by Category: % Value Growth 2015-2020
- Table 12 NBO Company Shares of Consumer Health: % Value 2016-2020
- Table 13 LBN Brand Shares of Consumer Health: % Value 2017-2020
- Table 14 Distribution of Consumer Health by Format: % Value 2015-2020
- Table 15 Distribution of Consumer Health by Format and Category: % Value 2020
- Table 16 Forecast Sales of Consumer Health by Category: Value 2020-2025
- Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2020-2025
- OTC registration and classification
- Vitamins and dietary supplements registration and classification
- Self-medication/self-care and preventive medicine
- GLOBAL MACROECONOMIC ENVIRONMENT
- GLOBAL INDUSTRY ENVIRONMENT
- Summary 1 Research Sources