In 2016 an increased number of fortified/functional foods and beverages with added vitamins, minerals and other healthy ingredients were seen on offer in Serbia. Whilst this trend is catching up, the majority of the products are in the form of pills, tablets or mini-drinks. The category is getting a lot of support from marketing activities, but amongst the biggest influences are different sorts of blogs, websites and social media dedicated to health and wellbeing.
Euromonitor International's Vitamins and Dietary Supplements in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Vitamins and Dietary Supplements market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.