Vitamins and Dietary Supplements in Malaysia

VITAMINS AND DIETARY SUPPLEMENTS IN MALAYSIA

Euromonitor International

September 2016

LIST OF CONTENTS AND TABLES

Headlines

Trends

Vitamins

Dietary Supplements

Competitive Landscape

Prospects

Category Data

Summary 1 Dietary Supplements: Brand Ranking by Positioning 2016

Summary 2 Multivitamins: Brand Ranking by Positioning 2016

Table 1 Sales of Vitamins and Dietary Supplements by Category: Value 2011-2016

Table 2 Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2011-2016

Table 3 Sales of Dietary Supplements by Positioning: % Value 2011-2016

Table 4 Sales of Fish Oils/Omega Fatty Acids by Type: % Value 2011-2016

Table 5 Sales of Paediatric Vitamins and Dietary Supplements by Type: % Value 2013-2016

Table 6 Sales of Tonics by Positioning: % Value 2013-2016

Table 7 Sales of Multivitamins by Positioning: % Value 2011-2016

Table 8 NBO Company Shares of Vitamins and Dietary Supplements: % Value 2012-2016

Table 9 LBN Brand Shares of Vitamins and Dietary Supplements: % Value 2013-2016

Table 10 LBN Brand Shares of Vitamins: % Value 2013-2016

Table 11 LBN Brand Shares of Dietary Supplements: % Value 2013-2016

Table 12 Forecast Sales of Vitamins and Dietary Supplements by Category: Value 2016-2021

Table 13 Forecast Sales of Vitamins and Dietary Supplements by Category: % Value Growth 2016-2021

Amway (m) Sdn Bhd in Consumer Health (malaysia)

Strategic Direction

Key Facts

Summary 3 Amway (M) Sdn Bhd: Key Facts

Summary 4 Amway (M) Sdn Bhd: Operational Indicators

Competitive Positioning

Summary 5 Amway (M) Sdn Bhd: Competitive Position 2016

Bio-life Marketing (m) Sdn Bhd in Consumer Health (malaysia)

Strategic Direction

Key Facts

Summary 6 Bio-Life Marketing (M) Sdn Bhd: Key Facts

Competitive Positioning

Summary 7 Bio-Life Marketing (M) Sdn Bhd: Competitive Position 2016

Herbalceutical Sdn Bhd in Consumer Health (malaysia)

Strategic Direction

Key Facts

Summary 8 HerbalCeutical Sdn Bhd: Key Facts

Competitive Positioning

Summary 9 HerbalCeutical (M) Sdn Bhd: Competitive Position 2016

Nu Skin (m) Sdn Bhd in Consumer Health (malaysia)

Strategic Direction

Key Facts

Summary 10 Nu Skin (M) Sdn Bhd: Key Facts

Competitive Positioning

Summary 11 Nu Skin (M) Sdn Bhd: Competitive Position 2016

Usana Health Sciences Sdn Bhd in Consumer Health (malaysia)

Strategic Direction

Key Facts

Summary 12 USANA Health Sciences Sdn Bhd: Key Facts

Competitive Positioning

Summary 13 USANA Health Sciences Sdn Bhd: Competitive Position 2016

Executive Summary

Strong Performance for Consumer Health Despite Slower Economic Growth

Price Competition Serves As An Important Marketing Strategy

Both International and Domestic Players Hold Strong Shares in 2016

Consumers Show Stronger Confidence in Store-based Retailers

Slow Positive Outlook for Consumer Health Over the Forecast Period

Key Trends and Developments

Consumer Health Maintains Growth Despite the Slower Economic Performance in Malaysia in 2016

the Changing Lifestyles of Malaysians Lead To Stronger Prevention of Health Problems

Halal Certification Becomes More Prevalent in Consumer Health

Market Indicators

Table 14 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016

Table 15 Life Expectancy at Birth 2011-2016

Market Data

Table 16 Sales of Consumer Health by Category: Value 2011-2016

Table 17 Sales of Consumer Health by Category: % Value Growth 2011-2016

Table 18 NBO Company Shares of Consumer Health: % Value 2012-2016

Table 19 LBN Brand Shares of Consumer Health: % Value 2013-2016

Table 20 Distribution of Consumer Health by Format: % Value 2011-2016

Table 21 Distribution of Consumer Health by Format and Category: % Value 2016

Table 22 Forecast Sales of Consumer Health by Category: Value 2016-2021

Table 23 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021

Appendix

OTC Registration and Classification

Vitamins and Dietary Supplements Registration and Classification

Self-medication/self-care and Preventive Medicine

Switches

Sources

Summary 14 Research Sources

Vitamins and Dietary Supplements in Malaysia

Rising health-consciousness within Malaysia prompted more consumers to be alert to their nutrient intake. Many Malaysians are using vitamins and dietary supplements to help maintain the balance of nutrients they need. The large number of vitamins and dietary supplements available in Malaysia also led more Malaysians to have higher acceptance of the importance of such products. Malaysians are choosing pills, tablets or mini drinks, as well as fortified/functional foods and beverages with added vi...

Euromonitor International's Vitamins and Dietary Supplements in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Dietary Supplements, Paediatric Vitamins and Dietary Supplements, Tonics, Vitamins.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

• Get a detailed picture of the Vitamins and Dietary Supplements market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major players and leading brands;
• Use five-year forecasts to assess how the market is predicted to develop.

Euromonitor International has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.