The Italian population is ageing, with health becoming a stronger concern for many consumers. A growing number of Italians aged 40-years-old and over are concerned not only by their economic future but also by the cost of future health problems and by maintaining an active and enjoyable lifestyle. This is resulting in consumers becoming more willing to invest in their long-term health by supplementing their diets. By the end of the review period, an estimated 80% of Italians consumed vitamins an...
Euromonitor International's Vitamins and Dietary Supplements in Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
Get a detailed picture of the Vitamins and Dietary Supplements market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.
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